I recently received a message from an entrepreneur asking if I could handle PR for her business. As we began discussing her needs, it quickly became clear that her understanding of public relations (PR) was minimal.
So, before diving into strategies or planning campaigns, I took a step back to explain what PR is and why it’s so important. Once I broke it down, it felt like a light bulb went off in her head — she finally understood how PR could transform her business.
For those of you who may also need more clarity on PR, this article is for you!
What is PR?
Public Relations (PR) involves a set of techniques and strategies used to manage how information about a person, company, or brand is shared with the public and the media.
Think of PR as your business’s image manager. It’s how you shape public perception, build credibility, and communicate your story. This can be done through various means, such as:
- Press releases
- News conferences
- Interviews with journalists
- Strategic social media content
- And other creative avenues
How is PR Different from Advertising and Marketing?
Many people confuse PR with advertising or marketing, but there’s a distinct difference. While advertising is all about directly promoting a product or service — often through paid channels — PR is more about shaping a narrative and building a reputation in an organic, authentic way.
For example, a feature article in a reputable magazine or a guest appearance on a talk show adds credibility to your brand because it comes across as a third-party endorsement rather than a direct sales pitch. The goal is to create a positive impression that lingers long after the campaign ends.
Why Does Your Business Need PR?
PR is not just about getting your name out there; it’s about managing how your audience sees you, especially in times of crisis. Effective PR strategies can help mitigate negative events, repair your reputation, and keep your brand’s image intact. This is often done through perception and reputation management, focusing on what the audience feels and believes about your business.
But PR isn’t just for damage control — it’s a powerful tool for amplifying success stories, launching new products, or even positioning yourself as a thought leader in your industry.
Ready to Amplify Your Visibility?
If you’d like to have a chat about how PR can elevate your business’s media presence and influence, feel free to send me a direct message or reach out via email at Info@estherijewere.com.
Don’t forget to join my mailing list to receive more PR tips and insights on how to effectively manage your brand’s public image. Click the link below to sign up: